Folio was conceived with the idea of developing a container for design topics, that doesn’t contaminate the design itself or the content.

Face started from the naming, creating a generic, easy to remeber, simple and appealing name that makes sense not only for the type of document, but also for keeping track of the issue with the number or folio.

The design was the easy part. A very bold, legible, simple logo to communicate good design. Add some stylish and generic fonts to the mix and you can call it a win instantly. The layout is based on technical documents where everything is self explanatory, even literal by naming every space, item, element or text by its name. The overlapping of photos creates a more appealing, aesthetic look.
Overall this simple document contains and documents what’s best for everybody: good content inside a good container.

Image source: M.A.P

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My Yoko Ono music video entertains the concept that we are all operated by a higher order, becoming ‘Puppets of technology’, entrusting the digital (FB) to archive our secrets. The film opens with a medical journal – design magazine hybrid, meant to simulate parents thumbing through a baby catalogue when gene selecting their perfect child.

We switch between worlds, seeing the un-hazardous duo Mads and Esben being birthed to in an incubator, operated by Hyper Island students who rotate facial expressions and manipulate skin types.

A collaboration with Lucy McRae and Hyper Island Motion Graphics 13 Stockholm.

Directed by Lucy McRae in collaboration with Hyper Island Motion Graphics 13 Stockholm
D.O.P: Felix Swensson
Edited by Dorrit Andersen
Post production by Norman Nisbet / Larsen VFX
Producer: Kate Constable, Leandro Santini, Andreas Markström, Daniel Cansu
Starring: Reptile Youth
Editing facilities by Welcome Post

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de Sede has been creating premium-quality leather furniture for an international market since 1965. The original skilled craftsman’s workshop has grown to become a company with over 1000 trading partners in more than 100 countries around the globe. A development that has only been possible thanks to the high standard of skilled craftsmanship that has been consistently maintained and the unmistakable design of de Sede products.

The launch initiatives comprised of an exclusive event invite, promotional posters, postcards, website integration and targeted email campaign.

Source: Hunt&Co.

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